Choi Li

Choi Li

Chief Operating Officer

Choi joined the Appco Group in March 2003 as a Campaign Administrator in London, after spending a year abroad following University. She subsequently took on a Client Account Manager role, managing one of the UK's largest campaigns at the time with over 600 sales representatives. In 2008, Choi became the General Manager for Ireland, managing all day to day operations in the country. In March 2012, Choi transferred to the Asian arm of the business to become the Regional General Manager, she works closely with the Country Heads and oversees key business areas in the region from Operations, Clients, IT, New Business, Strategic planning and Events.